What is a cookie? It’s a small file of letters and numbers that is sent and stored on your computer and/or mobile device which provides us with information in relation to your website usage, and allows us to recognise that you have used our website before.

Cookies are safe and secure and are commonly used by websites. A cookie typically contains:

  • The name of the server the cookie was sent from
  • The lifetime of the cookie
  • A unique identifier (usually a number)

We use this data to determine the number of people using our site and to better understand how they find and use our web pages. With this information we can continually improve the information that we provide on our site and the processes for actions such as contacting us and donating. We can also use it to increase the number of new people finding our site.

When you visit the Depaul UK website, our website server sends a cookie to your device and uses this number to recognise you when you return to the site or browse from page to page. This cookie is then stored on your computer or mobile device.

All websites can send a cookie to your browser if your browser settings allow it. Many websites do this to track online flow.

 

Session cookies and persistent cookies

There are two types of cookies, session cookies and persistent cookies. We use both types on the Depaul UK website.

Session cookies are temporary cookie files, which are erased when you close your browser and end the session. When you open the browser again and return to the site which created the cookie, the website will not recognise you. However, a new session cookie may be generated, which will store browsing information for this new session.

Persistent cookies remain in one of your browser’s subfolders until they are deleted. You can delete them manually, or otherwise they will be deleted by your browser depending on the duration period contained within the persistent cookie’s file. They will remain in one of your browser’s subfolders even if you close your browser and end the session.

 

Google Analytics

We use Google Analytics (GA) to track site user interaction. We have GA code installed on our site which creates one or more text files on your computer

  • Google analytics stores the following data:
  • Time of visit, pages visited, and time spent on each page of the webpages
  • Interactions with site-specific widgets
  • Referring site details (such as the URL a user came through to arrive at this site)
  • Type of web browser
  • Type of operating system (OS)
  • Flash version, JavaScript support, screen resolution, and screen colour processing ability
  • Network location and IP address
  • Document downloads
  • Clicks on links leading to external websites
  • Errors when users fill out forms
  • Clicks on videos
  • Scroll depth

Google also collects information about you from its Doubleclick tracking and profiling service, from ad-supported apps on your Android or iOS device, from your YouTube and Gmail activity and from your Google account. This data is put together and used to make inferences about your age, gender, interests, hobbies, shopping habits and living circumstances.

More information can be found in the table below.

 

Third party cookies and pixel tags

Third parties (for example our external suppliers such as Facebook) also set cookies and pixels on the Depaul UK website in order to deliver the services that they are providing to Depaul UK. These technologies also enable us to understand how users use and interact with the Depaul UK website by providing information such as whether a user is browsing from a mobile device and what pages on the site they visit. We use this information to improve our website and to inform our online advertising campaigns and strategies.

Please note that we have no control over these third party cookies and pixels, and you should check the relevant third party websites for more information about these.

Pixel tags

A pixel tag is an invisible tag placed on certain pages of a website, which enables cookies to be downloaded to your browser. Pixel tags register when a particular computer and/or mobile device visits a particular page, allowing a particular user to be identified across various sites, and for targeted adverts to be served to that user across the various websites he/she visits.

Controlling pixel tags

Pixel tags are not stored on your computer or mobile device. If you disable cookies, the pixel tag will only detect an anonymous website visit.

 

Cookies and pixels we use

Our website contains the following third party cookies and pixel tags:

 

Provider Cookie/pixel name & type Purpose of cookie
Stripe _stripe_mid (necessary)

 

 

 

 

Making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information.
Stripe _stripe_sid (necessary)

m (necessary)

As above.

Determines the device used to access the website. This allows the website to be formatted accordingly.

Google

 

 

rc::a (necessary) This cookie is used to distinguish between humans and bots.
Google rc::c (necessary) As above
Google NID (marketing) Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
Google Tag Manager _dc_gtm_UA-# (tracking)

 

Used by Google Tag Manager to control the loading of a Google Analytics script tag.
Google Analytics _ga (tracking)

 

 

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Google Analytics _gat (tracking) Used by Google Analytics to throttle request rate.
Google Analytics _gid (tracking) Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Google Analytics collect (tracking) Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.
Google Analytics __utma As above
Google Analytics __utmb As above
Google Analytics __utmc As above
Google Analytics __utmv As above
Google Analytics __utmz As above
Google AdSense _gcl_au (marketing) Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
Google DoubleClick IDE (marketing)

 

 

 

 

 

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Google DoubleClick r/collect (marketing) This cookie is used to send data to Google Analytics about the visitor’s device and behavior. It tracks the visitor across devices and marketing channels.
Google DoubleClick test_cookie (marketing) Used to check if the user’s browser supports cookies.
Google Pay _ga (tracking)

 

 

 

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Google Pay _gat (tracking) Used by Google Analytics to throttle request rate.

 

Google Pay _gid (tracking) Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Google Pay OTZ This cookie is set to collect information on user behaviour and navigation which is used to optimize the website – The cookie also allows Google Ads and Google Analytics to compile information on visitors for marketing purposes.
Facebook tr (marketing)

 

 

 

 

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
Facebook fr (marketing) As above
Facebook fbevents.js Analytical cookies that track the traffic of the Site All user data is anonymous. For details on these cookies, please view the cookie policy of Facebook here.
Facebook Facebook tracking pixel Tracking pixel which matches users anonymously with their Facebook ID, enabling remarketing, analysis and reporting of Depaul UK advertising campaigns.
Twitter Personalization_id (tracking)

 

 

This cookie is set by Twitter – The cookie allows the visitor to share content from the website on to their Twitter profile.
Twitter i/adsct (marketing) The cookie is used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content.
Twitter Twitter pixel code Tracking pixel which matches users anonymously with their Twitter ID, enabling remarketing, analysis and reporting of Depaul UK advertising campaigns.
YouTube

 

Our videos are hosted by YouTube and access to these videos is subject to YouTube’s terms and conditions. YouTube is owned by Google so you can find out more about their privacy policy and get tips and tools on privacy and safety. You can also opt out of all YouTube watch activity on the YouTube website.

VISITOR_INFO1_LIVE (marketing)

 

 

 

 

Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.

 

YouTube YSC (marketing) Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Stores the user’s video player preferences using embedded YouTube video.

YouTube yt-remote-cast-installed (marketing)

 

As above
YouTube yt-remote-connected-devices (marketing) As above
YouTube yt-remote-device-id (marketing) As above
YouTube yt-remote-fast-check-period (marketing) As above
YouTube yt-remote-session-app (marketing) As above
YouTube yt-remote-session-name (marketing) As above
HotJar _hjIncludedInSample (tracking)

 

 

 

 

 

 

 

 

Hotjar is an analytics and feedback tool that we use to understand how our website is used and improve usability. Hotjar sets cookies to help us track behaviour across pages and to control visitor polls. The cookies carry no personally identifiable information.
More information.
HotJar _hjMinimizedPolls (tracking) As above
HotJar _hjUserId (tracking) As above
HotJar _hjDonePolls (tracking) As above
HotJar _hjDoneTestersWidgets (tracking) As above
PayPal [SessionID#27] (necessary)

 

 

 

 

Session cookies expire at the end of your browser session and allow PayPal to link your actions during that particular browser session.
__paypal_storage__ Used in context with the PayPal payment function on the website. The cookie is necessary for making a safe transaction through PayPal.
akavpau_ppsd As above
ts As above
ts_c As above
cookiecheck Determines whether the user has accepted the cookie consent box.

 

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